5 Ways to Increase the Marketability of Your Property

Details, details, details. You can’t miss a thing when it comes to the marketing of your property, as what you may consider minutiae, could be the difference between a sale and a home stuck on the market. Some pedantry is vital when the failure to acknowledge every nook and cranny, puts your money at risk. Everyone has experienced that first viewing of a house, where you’ve immediately spotted red flags, and made sure to never look in that direction again- and nobody wants to be the landlord of that house. With selling a home in the current climate being trickier than ever, you and what you’re offering, must stand out. So, to ensure your property ticks all the right boxes for prospective tenants or landlords, be certain the following points are in order before you put it on the market.

Who Is Your Buyer?

First and foremost, it is crucial to evaluate your buyer. Each house will appeal to a different demographic and it is in your best interest to consider what target market you’ll be attracting, and then what needs to be put in place to secure a deal with said market. This doesn’t simply refer to ‘if you’re catering to students, then reasonably price the property’, for example. It can become more bespoke, such as offering a spare room as an office if you’re advertising to working professionals, or presenting it as a playroom when a family would best suit your property. You can do all the alterations you like to your house, but if you aren’t aiming for the right people, it won’t sell.

Start With Structure

When it comes to actually updating and beautifying your home, it can be easy to pay more attention to the cosmetic adjustments, before the structural issues. Your valuation could be negatively impacted if it has been structurally neglected, and this could put your property at a loss of thousands for problems that could have been fixed for less. To prevent time and money heading down the drain in the future, defects such as: damp, weakened or leaking roof, wall cracks, insect infestation and more, should be attended to before cosmetic solutions are considered.

Exterior Is Everything

First impressions can be make or break in some cases, as you’ll encounter decisive buyers that will have made their decision before opening the door, and trying to get them on side, will be a challenge. Easy ways to uplift aged or unattractive exterior include: a simple repaint of not only walls and brickwork, but also doors and windows, replacing a house sign or number, adding a low maintenance front porch, or even just tidying up some shrubs. Making the outside presentable, won’t only attract buyers, but could get your property off the market at or above asking price, so keeping kerb appeal on your priority list, is vital.

Make Time for Minor Details

As you begin to assess the inside of your house, you’ll want to take note of seemingly minor cosmetic defects, which will have a major impact on the saleability of your property. No, they won’t drastically increase the value of your home, but if a prospective buyer notices uninviting traits such as, peeling paint, damaged windows, mouldy sealants in the bathroom, lifting flooring etcetera, a full asking price offer may be out of the question. For simple DIY jobs, it isn’t worth treating them as trivialities, when they could mean closing a sale at a lower price point than you were looking for.

Internal Improvements

However, bigger cosmetic jobs can positively change the value of your house, and the cost of remodelling can definitely be worth it if you make clever improvements. If you want to minimise your costs by focussing on the upgrade of one room, you may benefit from choosing an area central to the home, which would be utilised by most people, like the kitchen- and as one of the more social spaces of a house, modernising and cleaning this up can leave a great impression at a viewing. If you have the means, consider a bathroom remodel, a loft conversion, or knocking down some walls to create more open space. Not to mention, the installation of storage is a good investment, especially if you’re pursuing the interests of families who will most likely require extra room.

As a landlord, there is much to consider when getting ready to sell or even let your property, and with all the complex details, documents and procedures that need to be in order, you don’t want to add more to your plate, with a home collecting dust on Zoopla. Being aware of these five moves that you can take to prevent any stalling of a deal, will make what is often a worrisome process, swift and straightforward. As long as you take smart steps within your affordability, your property will be sought after, and you’ll receive a healthy return on your investment. Everything counts when shifting a house has become a feat in itself, as of late, so don’t fail your property by missing out on these critical factors.

Maya